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Mailchimp Transactional Email (Mandrill)

Mailchimp Transactional Email (Mandrill)

Overview

What is Mailchimp Transactional Email (Mandrill)?

Mailchimp Transactional Email (formerly Mandrill) is designed to allow users to deliver fast, personalized transactional emails using API or SMTP.

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Recent Reviews

Mandrill Power!

9 out of 10
August 02, 2017
Incentivized
We use Madrill for automated email sending from internal and external resources generated by task and actions in our software service. If …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free

$0

Cloud
per month

Essentials

$9.99

Cloud
per month

Standard

$14.99

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://mailchimp.com/pricing/transacti…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Mailchimp Transactional Email (Mandrill)?

Mailchimp Transactional Email enables developers to send hyper-personalized emails that reach inboxes.

- API or SMTP
- Start quickly
- Flexible with sending and inbound options


Mailchimp Transactional Email (Mandrill) Features

  • Supported: Deliverability - reach inbox, not spam.
  • Supported: Analytics - Dashboard, export API or webhook.
  • Supported: Award winning support.
  • Supported: Flexibility with white-labeling.
  • Supported: A/B Test and comparative reporting.
  • Supported: Rules Engine for inbound and outbound messages.
  • Supported: Templating engine with conditional content.
  • Supported: Use handlebars or merge tags for content.

Mailchimp Transactional Email (Mandrill) Competitors

Mailchimp Transactional Email (Mandrill) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide

Frequently Asked Questions

Mailchimp Transactional Email (formerly Mandrill) is designed to allow users to deliver fast, personalized transactional emails using API or SMTP.

Sinch Mailgun and Brevo are common alternatives for Mailchimp Transactional Email (Mandrill).

The most common users of Mailchimp Transactional Email (Mandrill) are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(58)

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Jared DeLong | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Kindful is a donor management system (CRM) for nonprofits. Therefore, customers can set up automatic confirmation emails to be sent to their donors, setup acknowledgment emails to thank donors for their gifts, send out emailed tax summaries at the end of the year and also send internal scheduled reports. Mandrill is the internal emailing system we use to send all of these types of emails within our platform.
  • Mandrill's interface is simple to navigate and very intuitive.
  • Domain masking is very simple to set-up and the verification process is fast.
  • Our system adds a notification when a donor has opened an email; however, we've found inconsistencies with the system where a donor may have opened an email, but Mandrill hasn't sent that notification to our app.
  • For the scenario above, when we've reached out to their support, the response has been that it is what it is. I'd like to see the supports take be focusing on improving the platform rather than saying it is what it is.
Mandrill is excellent for platforms looking for a third-party app to manage all email communication. It's able to handle an incredibly large amount of emails and sends out those emails very fast. It does take some training to understand the platform entirely, so if you're a smaller organization looking for an email marketing tool, then you'd most likely want to use Mailchimp, which owns Mandrill.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Mandrill for real-time transactional emails from a backend SAAS platform. We use Mailchimp Templates to create highly formatted emails with custom triggers and variable content fields then deploy the templates to Mandrill, where they are actively used for sending thousands of emails to our users every day. We send about 200,000 real-time emails every month to active users.
  • Continuity of service is great. We have been happy with the uptime.
  • Speed, the emails are sent instantly.
  • Set it and forget it, once you have it set up, it works.
  • Integration with Mailchimp Templates makes it easy to design and change email formats.
  • The user interface is basic, dated.
  • Sometimes hard to find what you are looking for, some features are buried.
  • It would be nice to be able to make minor tweaks or changes within Mandrill, but you need to go back to Mailchimp, edit and redeploy to Mandrill.
Mandrill is well suited for SAAS Software platforms requiring complex real-time emails to be sent to validated users. Using Mailchimp as the design environment makes it easy to design and deploy email templates by most users. You can have Marketing or UX designers do the email templates and then have your dev team push the data/content and triggers to Mandrill.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have used Mandrill for our internal email sending and also transactional emails. We have it wired up to our CRM and it has always been a trustworthy solution for sending emails. Mandrill has a great user interface and developer experience with integrations into many other online and web solutions. Even though we started using it when it was free, we decided to remain on the platform during and after the transition to paid because we were so comfortable and tied to their platform.
  • Search and Logs of Sent Emails
  • Integrations and Client Libraries
  • Templates and Merge Fields (almost as flexible as MailChimp)
  • API is fantastic.
  • Pricing, although fair, is unfortunately tied into MailChimp and not a standalone service anymore.
  • Sometimes support is iffy via their ticket system.
I would say that this question is conditional. If you already have MailChimp and are happy with it and need Transactional email, then Mandrill is a no-brainer. Outside of already being a MailChimp Customer, it's a little harder to recommend. The service is fantastic for what it provides and It is hard to fault it when we rely on it so much and it has never let us down.
Kyle Reichelt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
My company was tasked with building a coupon campaign for a large recycling firm, which required an affordable transactional email provider.
  • The integration with our proprietary platform was seamless, and the emails were delivered reliably with very low bounce-rates.
  • The UI is clean and intuitive. It's a snap to create custom email templates.
  • Their documentation is extremely well made and laid out.
  • We weren't pleased when they switched from a freemium model to require that you also use MailChimp; however, MailChimp itself is my preferred email service, so this wasn't a significant hindrance.
  • They could have a more robust set of analytics available on-site, as opposed to leaving it to Google Analytics to do the heavy lifting, but it's hard to fault them for not trying to re-invent the wheel here.
It is completely appropriate as a transactional service if you're already using MailChimp for marketing. If you're not already using MailChimp, then you're probably going to want to look at another service like Mailgun.
August 02, 2017

Mandrill Power!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Madrill for automated email sending from internal and external resources generated by task and actions in our software service. If we need to send someone a password reset email, the action is carried out by Mandrill once the request has been made. This also allows for our team to track the emails sent as well. There are a number of functions that our software provides that include email sending. Mandrill gets this done and gives us eyes on delivery and receiving.
  • Mandrill is reliable. We rarely find that the information in Mandrill is incorrect.
  • Mandrill emails can be tracked from start to finish. We can have full view of the lifespan of an email sent using Mandrill.
  • Automation is game changing for our team. The ability to have email action generated from a prompt on our site is awesome!
  • We've had moments (very few), where emails have gotten "clogged" up and not sent out. Once the issue was resolved, the emails eventually were sent out.
  • Would love to see the metrics made less clunky.
  • Kind of a bummer that you can't get Mandrill on its own. You have to buy mailchimp first.
Mandrill is great for using the API features to create automated email functions for our system's users. It's completely white labeled to our product, making it smooth and easy for our users. We have the ability to track all emails sent, as well as customize any email sent and what triggers the emails to send.

If you have no use for MailChimp, Madrill is a little on the pricey side, since it's not available "a la carte". The interface is a bit clunky, but it gets the job done and is very reliable.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Mandrill is the platform we use to send Cart Recovery and other transactional emails for clients who use MailChimp. Prior to its integration directly into the MailChimp account, we used it for clients across Email Service Providers. Depending on the level of service, this could be implementation of Mandrill, usage assistance/education, or even direct control of the account and campaigns on behalf of the client.
  • Enables transactional email sending via MailChimp which opens up a ton of communication opportunities via Order Confirmation, Cart Recovery, or other transactional emails.
  • Monitors sub-accounts send reputation and notifies of high bounce/rejection rates.
  • Has a very friendly, usable UI and enables smaller companies to dedicate resources to transactional emails without as much setup work as other transactional platforms.
  • The platform is now limited to only MailChimp users whereas before it was open to anyone.
  • There's not a lot of support for advanced merge tag usage or using dynamic data in transactional emails.
Well obviously Mandrill is well suited if you are a MailChimp client looking to send transactional emails. The most obvious benefit is the ability to send things like Cart Recovery emails, which are large revenue generating campaigns, to anyone who abandons a cart, not just people who are subscribed in your MailChimp account. Without Mandrill, MailChimp would have no way of accomplishing that type of transactional email.
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